The Logan, Union and Champaign County Visitors Bureaus announce a joint marketing initiative designed to attract visitors to the tri-county area. “Ohio’s Ramblin’ Road Trip,” includes retro-themed marketing including a Visitors Guide, website and Facebook page and a call for travelers to get off the beaten path and go back in time and invites visitors to linger and enjoy the comforts of small town hospitality at our wide variety of destinations.
The directors of the three Visitors Bureaus are Nicole Daniels, Tina Knotts, and Sandi Arnold. Working collectively, the goal is to market our region as a premier Ohio travel destination for not only individuals and families, but for tour groups as well. Director Nicole Daniels shared that “we firmly believe that the hometown hospitality of our counties is real and marketable, and that we have a wide array of great destinations. Further, the retro logo and illustrations capture the spirit of our area and distinguish us from other counties’ marketing efforts. By working in collaboration we believe that we can accomplish a higher-caliber marketing effort to bring tourism to Logan, Union and Champaign Counties than we could promote and accomplish individually.”
Ohio’s Ramblin’ Road Trip currently includes a printed Visitors Guide that includes a fun map highlighting destinations throughout the tri-county region. The group has also launched an interactive website, ohiosramblinroadtrip.com. Visitors to the site can click on pictured destinations and web links to collect further information for destinations throughout the tri-county area. An Ohio’s Ramblin’ Road Trip Facebook page connects potential visitors with information to plan their next visit to Logan, Union and Champaign Counties.
The collective Visitors Bureaus revealed Ohio’s Ramblin’ Road Trip at the AAA Great Vacations Travel Expo in Columbus in January and will appeal to potential bus tour groups at the Heartland Travel Expo on February 15-17 in Toledo. Nicole Daniels, Logan County, said, “The reaction of the individuals and families in attendance at the AAA Travel Show was a great indication of the unique appeal of our retro marketing campaign. Visitors actually stopped to look at the retro logo, the large nostalgic posters featuring a suitcase-stacked 1952 Chevy ready to take the Ramblin’ Road Trip, and moreover, they asked about our destinations. Our mannequin, dressed in a crisp yellow cotton shirtdress, affectionately dubbed as Doris Day, was a tremendous attention-getter as she relaxed on an old steamer trunk holding our Visitors Guide.”
Our goal is to bring tourism and commerce to our region by inviting guests to come to Logan, Union, & Champaign Counties. The hospitality and welcome that our area businesses provide will surely complement our marketing efforts, thereby encouraging visitors to return to our area again and to tell their friends to take Ohio’s Ramblin’ Road Trip as well.
For more information, choose from the following contact list:
Nicole Cotterman Daniels, CTB Director
Tina Knotts, Chamber and Tourism Director
Sandi Arnold, Executive Director