- American Honda sales totaled 108,162 units in February, up 1.1%, overcoming the impact of additional major winter storms in the Northeast with strong, balanced sales of SUVs, passenger cars, and electrified models.
- Sales of affordable passenger cars, up 11.3% in 2026, bolster the overall sales increase.
Honda
- Honda brand February sales totaled 97,226 units, up 0.6% YTD, driven by record sales of hybrid-electric models and strong demand for SUVs and passenger cars.
- Honda set an all-time February sales record of 30,671 hybrid-electric vehicles, based on sales of the CR-V, Accord, and Civic hybrid models, along with the all-new Prelude hybrid sports coupe.
- Passenger car sales totaled 29,490 units for an increase of 8.9% in February, led by the Civic with over 18,000 units and the Accord at nearly 11,000 units.
- SUV sales were led by CR-V, reaching 31,625 units. Passport posted its best February ever on sales of 4,746 units, with TrailSport models accounting for over 80% of the model mix. The recently updated Pilot logged a strong month with sales of 10,460 units, and the HR-V contributed just under 10,000 units.
- The Honda Odyssey minivan (5,879) and Ridgeline (3,976) also enjoyed strong February sales.
Acura
- The Acura brand posted its best February sales in five years, totaling 10,936 units, up over 17% YoY and up 10.8% in 2026.
- Acura SUV sales topped 8,800, up 17.5% YoY, their best total since 2021.
- MDX continued to lead Acura brand sales in February (3,670 units), up 6.0% YoY.
- Acura gateway products continued to bring in new buyers to the brand, with ADX posting February sales of 2,830, and Integra reaching 1,785 units, with each model leading its respective segment in retail sales.
