Valentine’s Day isn’t just about flowers and chocolates — it’s also a major moment for small businesses across Ohio.
For shops like Dorcey’s Flowers and Marie’s Candies in West Liberty, the holiday means weeks of preparation.
Kristie Herlong at Dorcey’s Flowers says Valentine’s Day requires careful planning, from stocking the right blooms to creating arrangements customers love, and planning begins months in advance:
Marie’s Candies sees a surge in orders for chocolate and gift boxes as couples, friends, and families stop in to pick up sweet treats.
This year, the chocolatier is seeing trends including chocolate creams, chocolate-covered strawberries, and ready-made boxes that customers can quickly scoop up and take.
Even restaurants like Cafe Paradiso in Urbana are gearing up for a weekend of love.
The popular Italian spot in downtown filled all reservations for this weekend last Thursday, showing how special a night out can be for both lovely couples and the small businesses that can make their day that much sweeter.
Across the state, restaurants, florists, chocolatiers, and other local retailers rely on Valentine’s Day as a key early-year boost.
Packed dinner tables, special events, and gift sales help keep small businesses thriving.
Even in smaller towns, like Logan and Champaign Counties, promotions and local events draw shoppers who might otherwise spend in big cities.
Nationally, Valentine’s Day spending reached about $27.5 billion in 2025, with shoppers spending nearly $189 each on gifts, meals, and experiences.
For small businesses, that means a slice of a big market — and an opportunity to connect with the community.
Many community members are choosing experiences or meaningful gifts over expensive items, which benefits local shops that focus on personalized touches.
From custom flower arrangements to handmade chocolates, small businesses are using Valentine’s Day to shine.
For small business owners, Valentine’s Day isn’t just about love — it’s a chance to grow and connect with customers.
