The Logan County Visitors Bureau held its annual breakfast on Tuesday morning at Cranberry Resort on Indian Lake.
The group packed the house to hear an update from Anna Louden, Visitors Bureau Director.
Louden updated the group about all the things that she and her crew have done around Logan County in the last year:
- Pizza Trail- Over 30 pizza restaurants in Logan County, with 13 participating
- Coffee Trail- 6 different stops
- Ice Cream Trail- 13 participating stops
- National Tourism Week- Highlighted all the things to do in Logan County with several events included
- LoCo Visitors Guide- Distributed to all surrounding states
- Travel Shows- AAA, Indian Lake Boat Show, National Tourism Day at the Statehouse
- What’s up in LoCo- A weekly email sent out to over 4,000 people about all the local happenings
- 6 A-frames- 4 at Indian Lake, 1 in Bellefontaine, and 1 in West Liberty- Let people know what events are happening around the county
- Travel Kiosks- To let people know what attractions there are in the surrounding area and throughout the entire county
The Logan County Visitors Bureau Board of Directors includes:
- Monica Hurst- Chair
- JD Harshfield- Vice Chair
- Shannon Reese- Secretary
- Ben Vollrath- Treasurer
- Brenda Moots- Past Chair
- Matt Wiley
- Todd McCormick
- Hiedie Whitman
- Kris Swisher
- Margaret Piatt
- Ashley Goings
- Kara Kipker
- Brenda Snyder
The featured speaker of the event was Sarah Wickham, State of Ohio Tourism Director-Chief Communications and Marketing Officer.
Wickham presented to the group that, “Tourism isn’t just big fun, it’s big business!”
She said that her team gets to tell Ohio’s story, to sell all the things that make Ohio the best place to live learn, work, and visit.
Hear more from Wickham:
She continued by telling the group that the amount of money that pours into the state through tourism is because of what she calls, “The 3E’s”:
- Education- Her team markets Ohio outside of the state, bringing people here to spend their travel dollars
- Exposure- Repeated exposure equals top-of-mind awareness, making people want to travel to Ohio
- Emotional Connection- Whether it’s creating memories or taking a break, Ohio is the place to be
Wickam continued by saying that 54% of people who come to Ohio come to visit friends and family, however, most don’t stay with them.
They visit local hotels, campgrounds, Airbnb, and Vrbo.
Lastly, Louden thanked the group for their continued support of the Logan County Visitors Bureau and encouraged them to take photos when they are out and about in the county and share them on social media, tagging destinations and restaurants, helping showcase our wonderful county.
See more about the Logan County Visitors Bureau HERE.
