American Honda New Products Power Strong Summer Sales

Honda and Acura brands leverage new products to top 111,000 units in July despite continued industry logistics and supply challenges.

Honda Brand

  • Honda brand is up 53% on July sales of 99,700 units, with turn rates remaining above 70%
  • Honda electrified models set July record with sales of over 25,000 units for the 5th straight month; ¬†both CR-V and Accord hybrid-electric models comprise over 54% of the sales mix
  • Honda light truck sales stay hot in July with CR-V over 30,000 units for the 5th straight month; Pilot (9,962 units), HR-V (8,919 units), and Ridgeline (4,175 units) post robust sales despite tight supply
  • Odyssey remains strong in the minivan segment topping 5,000 units in July and over 44,000 for the year
  • Civic and Accord combined sales top 35,000 units as Honda passenger cars continue to gain momentum

Acura Brand

  • Acura July sales top 12,000 units for 5th straight month, up 45.4% in 2023 on balanced sales results
  • New Integra reaches 2,500 units for the 6th straight month, to maintain sales momentum and continues leadership in the premium gateway segment
  • Acura RDX tops 3,000 units for the second straight month, while supply issues limit sales of MDX (4,397)